{"id":34589,"date":"2023-06-15T17:14:12","date_gmt":"2023-06-15T15:14:12","guid":{"rendered":"https:\/\/agmadata.com\/farmfood-hub\/"},"modified":"2025-12-17T09:45:06","modified_gmt":"2025-12-17T08:45:06","slug":"farmfood-hub","status":"publish","type":"page","link":"https:\/\/agmadata.com\/en\/farmfood-hub\/","title":{"rendered":"Farm&Food Hub"},"content":{"rendered":"

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Our products<\/a><\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>
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\n\t\t\t\tOur plat\u00adform<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>
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Together for good food<\/h2><\/div>\n\t\t\t<\/div>
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think \u2014 act \u2014 seize opportunities<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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Think and act in a network!<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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\u201cI know some\u00adthing you don\u2019t know\u201d was yes\u00adter\u00adday. Today, it means thin\u00adking and acting in a net\u00adwork\u00aded way and still retai\u00adning sove\u00adreig\u00adn\u00adty over one\u2019s own data.<\/p><\/div>\n\t\t\t<\/div>

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Hel\u00admut Vo\u00df\u00admann
Mana\u00adging Direc\u00adtor agma\u00adda\u00adta GmbH and initia\u00adtor of the Farm&Food Hub<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>

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Digi\u00adta\u00adliza\u00adti\u00adon has long sin\u00adce found its way into our eco\u00adno\u00admy, even if not yet equal\u00adly in all sec\u00adtors. Today, agri\u00adcul\u00adtu\u00adral food pro\u00adduc\u00adtion also takes place with diver\u00adse IT sup\u00adport and is hard\u00adly con\u00adceiva\u00adble wit\u00adhout it.<\/p>\n

Now, howe\u00adver, it is time for a true Digi\u00adtal Trans\u00adfor\u00adma\u00adti\u00adon. More and more com\u00adpa\u00adnies are rea\u00adli\u00adzing that they no lon\u00adger stand alo\u00adne, but are part of a lar\u00adger pro\u00adcess with many stake\u00adhol\u00adders. Every sin\u00adgle play\u00ader must be awa\u00adre that their own suc\u00adcess depends cru\u00adci\u00adal\u00adly on the enti\u00adre chain working suc\u00adcessful\u00adly \u2014 in the case of agri\u00adcul\u00adtu\u00adral food\u00ads\u00adtuffs, that is, from the field to the pla\u00adte. Whe\u00adre\u00adas in the past peo\u00adp\u00adle were con\u00adtent to say \u201cI know some\u00adthing you don\u2019t know,\u201d today it is important to think and act in a net\u00adwork\u00aded way so that ever\u00adyo\u00adne\u2019s over\u00adall result is right in the end.<\/p>\n

The Farm&Food Hub stands for this chan\u00adge in con\u00advic\u00adtion. It is inten\u00added to accom\u00adpa\u00adny and help shape the upco\u00adming digi\u00adtal trans\u00adfor\u00adma\u00adti\u00adon in our indus\u00adtry and, with its soft\u00adware tools, can also make a direct con\u00adtri\u00adbu\u00adti\u00adon to its suc\u00adcess: Whe\u00adre sys\u00adtem par\u00adti\u00adci\u00adpan\u00adts work tog\u00ade\u00adther on the basis of a digi\u00adtal plat\u00adform, they auto\u00adma\u00adti\u00adcal\u00adly obtain infor\u00adma\u00adti\u00adon from the value crea\u00adti\u00adon pro\u00adcess, which flows back to the pro\u00adcess par\u00adti\u00adci\u00adpan\u00adts and helps them to opti\u00admi\u00adze the orga\u00adniza\u00adtio\u00adnal pro\u00adces\u00adses and ulti\u00adm\u00adate\u00adly the goods pro\u00addu\u00adced.<\/p>\n

The requi\u00adred tech\u00adno\u00adlo\u00adgy is available, and rele\u00advant rese\u00adarch results are available. Now the chall\u00adenge is to defi\u00adne the spe\u00adci\u00adfic use cases and imple\u00adment them with stake\u00adhol\u00adders in such a way that ever\u00adyo\u00adne reta\u00adins sove\u00adreig\u00adn\u00adty over their data. From the pro\u00addu\u00adcer to the con\u00adsu\u00admer, the aim is to demons\u00adtra\u00adte at every stage the poten\u00adti\u00adal that sci\u00aden\u00adti\u00adfic know\u00adledge holds and to trans\u00adla\u00adte this into real inno\u00adva\u00adti\u00adon.<\/p>\n

To this end, the Farm&Food Hub brings tog\u00ade\u00adther start\u00adups and estab\u00adlished com\u00adpa\u00adnies, aut\u00adho\u00adri\u00adties and inte\u00adrest groups, poli\u00adtics and busi\u00adness at a digi\u00adtal table, for the bene\u00adfit of peo\u00adp\u00adle and ani\u00admals. Tog\u00ade\u00adther we pro\u00advi\u00adde good food!<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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In the midd\u00adle of Lower Sax\u00ado\u00adny, Ger\u00admany\u2019s num\u00adber one agri\u00adcul\u00adtu\u00adral sta\u00adte, lies the Olden\u00adburg M\u00fcns\u00adter\u00adland, the Sili\u00adcon Val\u00adley of agri\u00adcul\u00adtu\u00adral tech\u00adno\u00adlo\u00adgy.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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Future platform for practice<\/h2><\/div>\n\t\t\t<\/div>
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The Farm&Food Hub brings tog\u00ade\u00adther peo\u00adp\u00adle working on a shared visi\u00adon of the future: Using the latest digi\u00adtal tech\u00adno\u00adlo\u00adgy to pro\u00addu\u00adce agri\u00adcul\u00adtu\u00adral food more ef\ufb01ci\u00adent\u00adly, sus\u00adtain\u00adab\u00adly and con\ufb02ict-free. For this to suc\u00adceed, sci\u00aden\u00adti\u00adfic fin\u00addings must be ali\u00adgned with the needs of prac\u00adti\u00adtio\u00adners and tes\u00adted in ope\u00adra\u00adtio\u00adnal prac\u00adti\u00adce. The Farm&Food Hub is an ide\u00adal plat\u00adform for this fruitful coope\u00adra\u00adti\u00adon on a varie\u00adty of levels.<\/p>\n

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  • Even at the time of the Farm&Food Hub\u2019s foun\u00adding, very dif\u00adfe\u00adrent are\u00adas of exper\u00adti\u00adse were in demand. At the initia\u00adti\u00adve of agma\u00adda\u00adta, renow\u00adned con\u00adsor\u00adti\u00adum part\u00adners have joi\u00adn\u00aded forces and bund\u00adled their strengths to achie\u00adve this goal \u2014 from rese\u00adarch to stra\u00adtegy and imple\u00admen\u00adta\u00adti\u00adon to appli\u00adca\u00adti\u00adon.<\/li>\n
  • The Farm&Food Hub works clo\u00adse\u00adly with pro\u00adduc\u00adtion com\u00adpa\u00adnies and ser\u00advice pro\u00advi\u00adders in the regi\u00adon as well as many supra-regio\u00adnal par\u00adti\u00adci\u00adpan\u00adts in the food pro\u00adces\u00adses. This is whe\u00adre the appli\u00adca\u00adti\u00adon cases and use cases are found; this is whe\u00adre the impro\u00adve\u00adments made through digi\u00adtal pro\u00adces\u00adses should have their posi\u00adti\u00adve effect.<\/li>\n
  • With the 360\u00b0efood soft\u00adware plat\u00adform, the Farm&Food Hub is deve\u00adlo\u00adping the first digi\u00adtal eco\u00adsys\u00adtem in the Farm&Food indus\u00adtry, a digi\u00adtal data space in which all direct and indi\u00adrect pro\u00adcess par\u00adti\u00adci\u00adpan\u00adts are repre\u00adsen\u00adted. On this secu\u00adre plat\u00adform, the part\u00adners in the Farm&Food Hub can imple\u00adment a wide varie\u00adty of use cases from ani\u00admal pro\u00adduc\u00adtion to food on the pla\u00adte.<\/span><\/li>\n<\/ul><\/div>\n\t\t\t<\/div>
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    Digital ecosystem for the Farm&Food industry<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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    With 360\u00b0efood, the Farm&Food Hub is crea\u00adting the first digi\u00adtal eco\u00adsys\u00adtem in the Farm&Food indus\u00adtry in which all pro\u00adcess par\u00adti\u00adci\u00adpan\u00adts can real\u00adly find each other. The secu\u00adre plat\u00adform is based on Fraun\u00adho\u00adfer\u2019s Inter\u00adna\u00adtio\u00adnal Data Spaces (IDS), a deve\u00adlo\u00adp\u00adment for digi\u00adtal sove\u00adreig\u00adn\u00adty in busi\u00adness eco\u00adsys\u00adtems. As a mem\u00adber of the Inter\u00adna\u00adtio\u00adnal Data Spaces Asso\u00adcia\u00adti\u00adon, agma\u00adda\u00adta is dri\u00adving the Farm&Food IDS archi\u00adtec\u00adtu\u00adre. Thus, par\u00adti\u00adci\u00adpan\u00adts in the Farm&Food Hub can use 360\u00b0efood to imple\u00adment a wide varie\u00adty of use cases ran\u00adging from ani\u00admal trans\u00adport and wel\u00adfa\u00adre to sta\u00adble cli\u00adma\u00adte con\u00adtrol and mar\u00adke\u00adting inno\u00adva\u00adti\u00adon.<\/p>\n

    Diver\u00adse plat\u00adform offers are the\u00adr\u00ade\u00adfo\u00adre available, the IDS Farm&Food shows solu\u00adti\u00adons and con\u00adcepts for a wide ran\u00adge of issues. Through the net\u00adwork\u00aded coope\u00adra\u00adti\u00adon of topic-rela\u00adted working groups, we arri\u00adve at new and fur\u00adther thought-out solu\u00adti\u00adons.<\/p>\n

    From our ever\u00ady\u00adday life we know count\u00adless appli\u00adca\u00adti\u00adons for modern tech\u00adno\u00adlo\u00adgies. We have beco\u00adme accus\u00adto\u00admed to peo\u00adp\u00adle wea\u00adring a wrist\u00adwatch while jog\u00adging, which records the run\u00adning distance, uploads it with all the values such as heart rate and distance cover\u00aded to an Inter\u00adnet por\u00adtal, whe\u00adre you can view the data on the back\u00adground of pre\u00adcise maps with ter\u00adrain data.<\/p>\n

    In food pro\u00adduc\u00adtion, too, many things are pos\u00adsi\u00adble today that were unthinkable just a few years ago. Iso\u00adto\u00adpe ana\u00adly\u00adsis can be used to deter\u00admi\u00adne on which squa\u00adre meter of the earth a par\u00adti\u00adcu\u00adlar grain of wheat grew. We have sen\u00adsor tech\u00adno\u00adlo\u00adgy available for respi\u00adra\u00adto\u00adry rate detec\u00adtion, which can be used to per\u00adma\u00adnent\u00adly moni\u00adtor and docu\u00adment the stress expe\u00adri\u00aden\u00adced on each ani\u00admal. LTE and, more recent\u00adly, 5G allow almost nati\u00adon\u00adwi\u00adde data trans\u00admis\u00adsi\u00adon throug\u00adhout Euro\u00adpe at mini\u00admal cost.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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    For the benefit of humans and animals<\/h2><\/div>\n\t\t\t<\/div>
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    The task now is to de\ufb01\u00adne and imple\u00adment use cases that levera\u00adge exis\u00adting tech\u00adno\u00adlo\u00adgies for the bene\u00adfit of humans and ani\u00admals. This requi\u00adres three things: a sound know\u00adledge of the indus\u00adtry to iden\u00adti\u00adfy exis\u00adting pro\u00adblems, suf\u00adfi\u00adci\u00adent ima\u00adgi\u00adna\u00adti\u00adon to come up with new approa\u00adches to solu\u00adti\u00adons, and a matu\u00adre tech\u00adno\u00adlo\u00adgi\u00adcal plat\u00adform to imple\u00adment the\u00adse approa\u00adches to solu\u00adti\u00adons tog\u00ade\u00adther with all play\u00aders along the value chain.<\/p>\n

    Then, for exam\u00adp\u00adle, an elec\u00adtro\u00adnic ani\u00admal tra\u00advel log (TRTB) will be pos\u00adsi\u00adble, which will enable a signi\u00adfi\u00adcant impro\u00adve\u00adment in ani\u00admal wel\u00adfa\u00adre and pro\u00adtec\u00adtion during the trans\u00adport of farm ani\u00admals. A new\u00adly deve\u00adlo\u00adped sen\u00adsor case accom\u00adpa\u00adnies the ani\u00admal trans\u00adport and records infor\u00adma\u00adti\u00adon such as the respi\u00adra\u00adto\u00adry rate of the trans\u00adpor\u00adted ani\u00admals, the tem\u00adpe\u00adra\u00adtu\u00adre in the hold, but also the rou\u00adte dri\u00adven via GPS. All this infor\u00adma\u00adti\u00adon is con\u00adti\u00adnuous\u00adly moni\u00adto\u00adred and lin\u00adked online. For docu\u00admen\u00adta\u00adti\u00adon pur\u00adpo\u00adses, all data is per\u00adma\u00adnent\u00adly stored on the case \u2014 simi\u00adlar to a flight recor\u00adder \u2014 but also per\u00adma\u00adnent\u00adly trans\u00admit\u00adted to the TRTB plat\u00adform.<\/p>\n

    This is whe\u00adre the decisi\u00adve added value comes from lin\u00adking with exter\u00adnal infor\u00adma\u00adti\u00adon and invol\u00adving other stake\u00adhol\u00adders: with the help of wea\u00adther and traf\u00adfic fore\u00adcasts, rou\u00adte plan\u00adning can be opti\u00admi\u00adzed in such a way that the ani\u00admals\u2019 trans\u00adport stress is redu\u00adced. The arri\u00adval and depar\u00adtu\u00adre to ani\u00admal sup\u00adp\u00adly sta\u00adti\u00adons and the work done the\u00adre are docu\u00admen\u00adted and che\u00adcked online. Time\u00adly advan\u00adce noti\u00adce and sel\u00adec\u00adtion of sta\u00adti\u00adons with suf\u00adfi\u00adci\u00adent capa\u00adci\u00adty impro\u00adves uti\u00adliza\u00adti\u00adon. In the event of devia\u00adti\u00adons from pre\u00adde\u00adfi\u00adned para\u00adme\u00adters, a de\ufb01\u00adned alarm chain is trig\u00adge\u00adred accor\u00adding to the traf\u00adfic light prin\u00adci\u00adple \u2014 for exam\u00adp\u00adle, a tech\u00adni\u00adci\u00adan can be noti\u00adfied in the event of a defec\u00adti\u00adve air con\u00addi\u00adtio\u00adning sys\u00adtem, and the truck\u00ading com\u00adpa\u00adny can be noti\u00adfied if break times are not obser\u00adved. All data remains acces\u00adsi\u00adble even after the event, for exam\u00adp\u00adle for moni\u00adto\u00adring by the aut\u00adho\u00adri\u00adties.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t
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    Attractive work and networking<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
    \n\t\t\t\t
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    Beco\u00adming part of the Farm&Food Hub is easy. The co-working and hub space is tail\u00ador-made for the green start-up sce\u00adne and estab\u00adlished com\u00adpa\u00adnies to net\u00adwork along the agri\u00adbusi\u00adness value chain. New\u00adly estab\u00adlished com\u00adpa\u00adnies can rent future jobs in the coun\u00adtry\u00adsi\u00adde here at par\u00adti\u00adcu\u00adlar\u00adly favorable con\u00addi\u00adti\u00adons. They thus not only beco\u00adme users of the Farm&Food Hub, but can actively par\u00adti\u00adci\u00adpa\u00adte in the ani\u00admal and food-rela\u00adted pro\u00adjects that are crea\u00adted the\u00adre.<\/p>\n

    A work\u00adshop area allows agi\u00adle col\u00adla\u00adbo\u00adra\u00adti\u00adon, for exam\u00adp\u00adle in semi\u00adnars, work\u00adshops, hacka\u00adthons and simi\u00adlar for\u00admats. In addi\u00adti\u00adon, a tech\u00adni\u00adcal cen\u00adter is under deve\u00adlo\u00adp\u00adment, which sees its\u00adelf as a con\u00adver\u00adter sta\u00adti\u00adon bet\u00adween sci\u00adence and prac\u00adti\u00adce. Digi\u00adtal tech\u00adno\u00adlo\u00adgies can be demons\u00adtra\u00adted here, but public events can also be held.<\/p>\n

    The Farm&Food Hub will quick\u00adly beco\u00adme a per\u00adma\u00adnent attrac\u00adtion for working and exchan\u00adging infor\u00adma\u00adti\u00adon in the Olden\u00adburg M\u00fcns\u00adter\u00adland regi\u00adon. Like\u00adwi\u00adse, it beco\u00admes acti\u00adve its\u00adelf and is inten\u00added to have an impact far into the regi\u00adon, which forms a cen\u00adter of ani\u00admal and food pro\u00adduc\u00adtion with com\u00adplex pro\u00adduc\u00adtion pro\u00adces\u00adses and all the asso\u00adcia\u00adted chal\u00adlenges. Ulti\u00adm\u00adate\u00adly, the goal is to trans\u00adla\u00adte sci\u00aden\u00adti\u00adfic know\u00adledge into workab\u00adle solu\u00adti\u00adons that are valued by far\u00admers, gro\u00adwers, mar\u00adket com\u00adpa\u00adn\u00adions and con\u00adsu\u00admers, and that bene\u00adfit all stake\u00adhol\u00adders.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-34589","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/34589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/comments?post=34589"}],"version-history":[{"count":9,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/34589\/revisions"}],"predecessor-version":[{"id":35562,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/34589\/revisions\/35562"}],"wp:attachment":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/media?parent=34589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}