{"id":35466,"date":"2025-12-17T09:06:05","date_gmt":"2025-12-17T08:06:05","guid":{"rendered":"https:\/\/agmadata.com\/360efood\/einfuehrung-360efood\/"},"modified":"2025-12-17T09:44:56","modified_gmt":"2025-12-17T08:44:56","slug":"einfuehrung-360efood","status":"publish","type":"page","link":"https:\/\/agmadata.com\/en\/360efood\/einfuehrung-360efood\/","title":{"rendered":"Einf\u00fchrung 360\u00b0efood"},"content":{"rendered":"
<\/span><\/span>\n

Introduction<\/h1>
<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/section>\n<\/div>\n\n
\n
\n

Our products<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n
\n
\n
\n
Our plat\u00adform<\/a><\/div>\n<\/div>\n\n
\n
Cont\u00adac\u00adting us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
\n
\n
\n

u003ch1u003eUnearthed treasures:u003cspan style=u0022font-weight: 400;u0022u003e Dis\u00adco\u00adve\u00adring the poten\u00adti\u00adal of your datau003c\/spanu003eu003c\/h1u003enu003cpu003eAdded value through data\u00adspaces in the food pro\u00adduc\u00adtion processu003c\/pu003e<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n

u003ch3u003eSharing is the new havingu003c\/h3u003enu003cpu003eThe pro\u00adduc\u00adtion and mar\u00adke\u00adting of food, espe\u00adci\u00adal\u00adly of ani\u00admal ori\u00adgin, form a com\u00adplex value chain. From feed pro\u00adduc\u00adtion to slaugh\u00adter to the store coun\u00adter \u2013 all play\u00aders are inter\u00adde\u00adpen\u00addent. Nevert\u00adhel\u00adess, until recent\u00adly, accu\u00admu\u00adla\u00adted know\u00adledge and expe\u00adri\u00adence in one\u2019s own sec\u00adtor were con\u00adside\u00adred a tre\u00adasu\u00adre that had to be strict\u00adly guard\u00aded and often pas\u00adsed on through gene\u00adra\u00adti\u00adons \u2013 true to the mot\u00adto: u0022I know some\u00adthing you don\u2019t know.u0022 u003c\/pu003eu003cpu003eBut times are chan\u00adging: Digi\u00adta\u00adliza\u00adti\u00adon has long sin\u00adce taken hold of food pro\u00adduc\u00adtion. Sen\u00adsors moni\u00adtor the health of ani\u00admals, dro\u00adnes inspect the fields, and huge amounts of data can be ana\u00adly\u00adzed with com\u00admon soft\u00adware. The pos\u00adsi\u00adbi\u00adli\u00adties to coll\u00adect and eva\u00adlua\u00adte infor\u00adma\u00adti\u00adon are almost unli\u00admi\u00adt\u00aded. u003c\/pu003eu003cpu003eSharing data is the\u00adr\u00ade\u00adfo\u00adre no lon\u00adger just an opti\u00adon, but a neces\u00adsi\u00adty. It is important to note that this is not about buil\u00adding any new data\u00adba\u00adses. On the con\u00adtra\u00adry: The key to suc\u00adcess lies in sha\u00adring your exis\u00adting data with others and re-orchest\u00adra\u00adting it tog\u00ade\u00adther. This is the only way we can mas\u00adter the chal\u00adlenges of the Farmu0026amp;Food indus\u00adtry and ensu\u00adre sus\u00adtainable and effi\u00adci\u00adent ani\u00admal pro\u00adduc\u00adtion with com\u00adbi\u00adned forces. u003c\/pu003eu003cpu003eToday\u2019s mot\u00adto is the\u00adr\u00ade\u00adfo\u00adre: u0022Sharing is the new having.u0022u003c\/pu003e<\/p>\n<\/div><\/div>\n<\/div>\n\n

\n
<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
<\/div>\n\n
\n
<\/span><\/div>\n\n

u003ch4u003e360\u00b0eFood forms an inde\u00adpen\u00addent data space for the indus\u00adtry-spe\u00adci\u00adfic inter\u00adac\u00adtion of all participantsu003c\/h4u003e<\/p>\n<\/div><\/div>\n<\/div>\n\n

<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

u003ch3u003eDataspaces: Digi\u00adtal mar\u00adket\u00adplaces for datau003c\/h3u003enIn order to be able to use data tog\u00ade\u00adther, the\u00adre needs to be a wil\u00adling\u00adness to share data, but also digi\u00adtal mar\u00adket\u00adplaces whe\u00adre live\u00adstock far\u00admers and far\u00admers, agri\u00adcul\u00adtu\u00adral com\u00adpa\u00adnies, orga\u00adniza\u00adti\u00adons and aut\u00adho\u00adri\u00adties can secu\u00adre\u00adly exch\u00adan\u00adge and use their data tog\u00ade\u00adther. Such a mar\u00adket\u00adplace is cal\u00adled a data\u00adspace or data space. It makes it pos\u00adsi\u00adble to bund\u00adle the enorm\u00adous amounts of data gene\u00adra\u00adted in ani\u00admal and food pro\u00adduc\u00adtion \u2013 from wea\u00adther infor\u00adma\u00adti\u00adon to ani\u00admal wel\u00adfa\u00adre to batch manage\u00adment \u2013 to ana\u00adly\u00adze it and use it for inno\u00adva\u00adti\u00adve appli\u00adca\u00adti\u00adons. nnTech\u00adni\u00adcal\u00adly spea\u00adking, a data\u00adspace is a decen\u00adtra\u00adli\u00adzed, fede\u00adra\u00adted coll\u00adec\u00adtion of data that enables dif\u00adfe\u00adrent actors to exch\u00adan\u00adge and use data secu\u00adre\u00adly and trust\u00adwort\u00adhi\u00adly wit\u00adhout requi\u00adring cen\u00adtral data sto\u00adrage. It is defi\u00adned by a gover\u00adnan\u00adce frame\u00adwork that ensu\u00adres that data sove\u00adreig\u00adn\u00adty is main\u00adtai\u00adned and that the data remains with its respec\u00adti\u00adve owner. nnPar\u00adti\u00adci\u00adpa\u00adting in a data\u00adspace offers com\u00adpa\u00adnies and other actors a varie\u00adty of oppor\u00adtu\u00adni\u00adties to streng\u00adthen their com\u00adpe\u00adti\u00adti\u00adve\u00adness and redu\u00adce bureau\u00adcra\u00adcy. Through access to a lar\u00adge data pool, the pos\u00adsi\u00adbi\u00adli\u00adty to opti\u00admi\u00adze pro\u00adces\u00adses and the deve\u00adlo\u00adp\u00adment of new busi\u00adness models, com\u00adpa\u00adnies can signi\u00adfi\u00adcant\u00adly impro\u00adve their posi\u00adti\u00adon in the mar\u00adket. nnIn a word: A data\u00adspace lifts the data tre\u00adasu\u00adres from the ubi\u00adqui\u00adtous data ceme\u00adter\u00adies and brings them into a thri\u00adving mar\u00adket\u00adplace for data, from which ever\u00adyo\u00adne bene\u00adfits \u2013 direct\u00adly eco\u00adno\u00admic\u00adal\u00adly, through new insights and through impro\u00adved sus\u00adtaina\u00adbi\u00adli\u00adty.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
<\/div>\n\n
\n
<\/span><\/div>\n\n

u003ch4u003eSo far, most data tre\u00adasu\u00adres in the com\u00adpa\u00adnies lie unu\u00adsed in so-cal\u00adled data cemeteriesu003c\/h4u003e<\/p>\n<\/div><\/div>\n<\/div>\n\n

<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

u003ch3u003eA Data Sha\u00adring Com\u00admu\u00adni\u00adty for Farm u0026amp; Foodu003c\/h3u003enu003cpu003eBasically, a data\u00adspace forms the tech\u00adni\u00adcal basis and a secu\u00adre and trust\u00adwor\u00adt\u00adhy frame\u00adwork for the exch\u00adan\u00adge of data. The Farmu0026amp;Food-Hub of agma\u00adda\u00adta deve\u00adlo\u00adps such a data space espe\u00adci\u00adal\u00adly for the indus\u00adtry with the decisi\u00adve objec\u00adti\u00adves: u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eData ecosystemu003c\/strongu003e \u2013 The data space beco\u00admes a data eco\u00adsys\u00adtem when the various actors such as far\u00admers, vete\u00adri\u00adna\u00adri\u00adans, feed manu\u00adfac\u00adtu\u00adr\u00aders and food pro\u00adces\u00adsors bring their data tog\u00ade\u00adther and use it together.u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eInteroperabilityu003c\/strongu003e \u2013 The stan\u00addar\u00addiza\u00adti\u00adon of data stan\u00addards ensu\u00adres inter\u00adope\u00adra\u00adbi\u00adli\u00adty bet\u00adween dif\u00adfe\u00adrent sys\u00adtems, which sti\u00admu\u00adla\u00adtes the exch\u00adan\u00adge of data.u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eData protectionu003c\/strongu003e \u2013 The data space offers a high level of data pro\u00adtec\u00adtion, as the data is encrypt\u00aded and only acces\u00adsi\u00adble to aut\u00adho\u00adri\u00adzed persons.u003c\/pu003enu003cpu003eThis allows mem\u00adbers in the 360\u00b0efood data space, for exam\u00adp\u00adle, to offer data, acqui\u00adre data, offer onboar\u00adding and busi\u00adness deve\u00adlo\u00adp\u00adment sup\u00adport, and acqui\u00adre onboar\u00adding and busi\u00adness deve\u00adlo\u00adp\u00adment sup\u00adport. It is easy for them to offer novel busi\u00adness models and gene\u00adra\u00adte added value from their data and data-rela\u00adted com\u00adpe\u00adten\u00adci\u00ades. u003c\/pu003e<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
<\/div>\n\n
\n
<\/span><\/div>\n\n

u003ch4u003eClassification of data sources accor\u00adding to ODI, source: theodi.org\/data-spektrumu003c\/h4u003e<\/p>\n<\/div><\/div>\n<\/div>\n\n

<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

u003ch3u003ePlatform for secu\u00adre and fair data exchangeu003c\/h3u003enu003cpu003eThe 360\u00b0efood data space is based on a Farmu0026amp;Food plat\u00adform that gua\u00adran\u00adtees the secu\u00adre and fair exch\u00adan\u00adge of data bet\u00adween par\u00adti\u00adci\u00adpan\u00adts. This is ensu\u00adred by some basic prin\u00adci\u00adples: u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eData sovereigntyu003c\/strongu003e \u2013 Par\u00adti\u00adci\u00adpan\u00adts retain con\u00adtrol over their own data and deci\u00adde for them\u00adsel\u00adves who has access to it and how it is used. This pro\u00admo\u00adtes trust bet\u00adween par\u00adti\u00adci\u00adpan\u00adts and ensu\u00adres that data is always used in accordance with the inte\u00adrests of the data owners. u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eDecentralizationu003c\/strongu003e \u2013 Data is not stored cen\u00adtral\u00adly, but only exch\u00adan\u00adged direct\u00adly bet\u00adween par\u00adti\u00adci\u00adpan\u00adts when nee\u00added. The plat\u00adform only knows which data is available whe\u00adre. This redu\u00adces risks asso\u00adcia\u00adted with data leaks and increa\u00adses secu\u00adri\u00adty. u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eFreedom of contractu003c\/strongu003e \u2013 The par\u00adti\u00adci\u00adpan\u00adts nego\u00adtia\u00adte con\u00adtracts and con\u00addi\u00adti\u00adons in part\u00adner\u00adship direct\u00adly and indi\u00advi\u00addu\u00adal\u00adly with each other.u003c\/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eCompliance with regulationsu003c\/strongu003e \u2013 The plat\u00adform helps par\u00adti\u00adci\u00adpan\u00adts to meet regu\u00adla\u00adto\u00adry requi\u00adre\u00adments such as the Gene\u00adral Data Pro\u00adtec\u00adtion Regu\u00adla\u00adti\u00adon (GDPR) and other rele\u00advant laws by imple\u00admen\u00adting clear gover\u00adnan\u00adce struc\u00adtures and policies.u003c\/pu003e<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
<\/div>\n\n
\n
<\/span><\/div>\n\n

u003ch4u003eThe ser\u00advice struc\u00adtu\u00adre of the 360\u00b0efood data spaceu003c\/h4u003e<\/p>\n<\/div><\/div>\n<\/div>\n\n

<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

u003ch3u003eThe most important actors and their rolesu003c\/h3u003enu003cpu003eLike every data space, the 360\u00b0efood data space thri\u00adves on par\u00adti\u00adci\u00adpa\u00adti\u00adon. A wide varie\u00adty of actors are invi\u00adted to par\u00adti\u00adci\u00adpa\u00adte in various roles: u003c\/pu003enu003colu003enu003cliu003eu003cstrongu003eBreeding orga\u00adniza\u00adti\u00adons and live\u00adstock far\u00admers \/ farmersu003c\/strongu003eu003cbru003eLivestock far\u00admers and far\u00admers are the pri\u00adma\u00adry pro\u00addu\u00adcers of data, for exam\u00adp\u00adle on soil con\u00addi\u00adti\u00adons, wea\u00adther con\u00addi\u00adti\u00adons, crop yields and ani\u00admal health, and thus important u003cstrongu003edata suppliersu003c\/strongu003e. As u003cstrongu003eusersu003c\/strongu003e, they bene\u00adfit direct\u00adly from the insights that can be gai\u00adned from the data, such as opti\u00admi\u00adzed fer\u00adti\u00adliza\u00adti\u00adon plans or ear\u00adly detec\u00adtion of dise\u00ada\u00adses. And as u003c\u00adstron\u00adgu003e\u00adco-crea\u00adtor\u00adsu003c\/s\u00adtron\u00adgu003e, they can ensu\u00adre that their needs and requi\u00adre\u00adments are taken into account. u003c\/liu003enu003cliu003eu003cstrongu003eAgricultural com\u00adpa\u00adnies \/ mar\u00adket participantsu003c\/strongu003eu003cbru003eAgricultural com\u00adpa\u00adnies such as seed pro\u00addu\u00adcers or machi\u00adne manu\u00adfac\u00adtu\u00adr\u00aders have exten\u00adsi\u00adve data on their pro\u00adducts and ser\u00advices as u003cstrongu003edata suppliersu003c\/strongu003e. As u003cstrongu003eservice providersu003c\/strongu003e, they can offer far\u00admers con\u00adsul\u00adting ser\u00advices and digi\u00adtal solu\u00adti\u00adons based on the data from the data space. And final\u00adly, they come into play as u003cstrongu003einvestorsu003c\/strongu003e when they invest in the deve\u00adlo\u00adp\u00adment of data\u00adspaces to open up new busi\u00adness models. u003c\/liu003enu003cliu003eu003cstrongu003eResearch institutionsu003c\/strongu003eu003cbru003eIn the sen\u00adse of u003cstrongu003eknowledge generationu003c\/strongu003e, rese\u00adarch insti\u00adtu\u00adti\u00adons deve\u00adlop new methods and tech\u00adno\u00adlo\u00adgies for data ana\u00adly\u00adsis and inter\u00adpre\u00adta\u00adti\u00adon. They con\u00adtri\u00adbu\u00adte to the deve\u00adlo\u00adp\u00adment of u003cstrongu003estandardsu003c\/strongu003e and pro\u00adto\u00adcols for data exch\u00adan\u00adge and offer u003cstrongu003econsultingu003c\/strongu003e for far\u00admers and com\u00adpa\u00adnies in the use of data\u00adspaces. u003c\/liu003enu003cliu003eu003cstrongu003eIT companiesu003c\/strongu003eu003cbru003eAs u003cstrongu003etechnology providersu003c\/strongu003e, IT com\u00adpa\u00adnies deve\u00adlop the soft\u00adware and hard\u00adware requi\u00adred for the ope\u00adra\u00adti\u00adon of data\u00adspaces. As u003cstrongu003eservice providersu003c\/strongu003e, they offer cloud solu\u00adti\u00adons, data ana\u00adly\u00adsis tools and other ser\u00advices. u003c\/liu003enu003cliu003eu003cstrongu003ePolitics and administrationu003c\/strongu003eu003cbru003ePolitics and admi\u00adnis\u00adtra\u00adti\u00adon crea\u00adte the legal and regu\u00adla\u00adto\u00adry u003cstrongu003eframeworku003c\/strongu003e for data exch\u00adan\u00adge and data secu\u00adri\u00adty, for exam\u00adp\u00adle the EU Data Act. In the sen\u00adse of u003cstrongu003epromotionu003c\/strongu003e, they sup\u00adport the deve\u00adlo\u00adp\u00adment of data\u00adspaces through finan\u00adcial resour\u00adces and poli\u00adti\u00adcal mea\u00adsu\u00adres. u003c\/liu003enu003cliu003eu003cstrongu003eConsumersu003c\/strongu003eu003cbru003eConsumers are the ulti\u00adma\u00adte u003cstrongu003eusersu003c\/strongu003e and bene\u00adfit from the hig\u00adher qua\u00adli\u00adty and safe\u00adty of food. Howe\u00adver, through their purcha\u00adsing decis\u00adi\u00adons, they also have a major u003cstrongu003einfluenceu003c\/strongu003e on what hap\u00adpens in the mar\u00adket. u003c\/liu003enu003c\/olu003e<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

u003ch3u003eAnd how do you fit into the picture?u003c\/h3u003enu003cpu003eImagine: You are part of a net\u00adwork of thought lea\u00adders who are joint\u00adly sha\u00adping the future of the Farmu0026amp;Food indus\u00adtry. You deve\u00adlop inno\u00adva\u00adti\u00adve busi\u00adness models and use your data in such a way that it brings you real added value. u003c\/pu003enu003cpu003eSounds exci\u00adting? Then you\u2019\u00adve come to the right place! Regis\u00adter now and dis\u00adco\u00adver the oppor\u00adtu\u00adni\u00adties that the 360\u00b0efood data space offers you. u003c\/pu003enu003cpu003eIn an initi\u00adal mee\u00adting, online or in per\u00adson, we will joint\u00adly explo\u00adre how you can turn your data into cash.u003c\/pu003enu003ch4u003eYour advantages:u003c\/h4u003enu003culu003enu003cliu003eAccess to exclu\u00adsi\u00adve net\u00adworks and knowledgeu003c\/liu003enu003cliu003eShaping stan\u00addards and applicationsu003c\/liu003enu003cliu003eDirect exch\u00adan\u00adge with indus\u00adtry expertsu003c\/liu003enu003cliu003eDevelopment of new busi\u00adness modelsu003c\/liu003enu003cliu003eFind new busi\u00adness partnersu003c\/liu003enu003cliu003eDevelop inno\u00adva\u00adti\u00adve productsu003c\/liu003enu003cliu003eBenefit from the exper\u00adti\u00adse of othersu003c\/liu003enu003c\/ulu003enu003cpu003eOur mar\u00adket com\u00adpa\u00adn\u00adions are good at mana\u00adging alre\u00ada\u00addy exis\u00adting busi\u00adness pro\u00adces\u00adses. Howe\u00adver, we think dif\u00adfer\u00adent\u00adly and deve\u00adlop new busi\u00adness models tog\u00ade\u00adther with you. u003c\/pu003enu003cpu003eu003cstrongu003eBecome part of our com\u00admu\u00adni\u00adty now and actively shape the future of the data economy!u003c\/strongu003eu003c\/pu003e<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
<\/div>\n\n
\n
<\/span><\/div>\n\n

u003ch4u003eThose who tru\u00adly under\u00adstand the modern data eco\u00adno\u00admy can turn data ceme\u00adter\u00adies into goldu003c\/h4u003e<\/p>\n<\/div><\/div>\n<\/div>\n\n

<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":34595,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-35466","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/35466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/comments?post=35466"}],"version-history":[{"count":5,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/35466\/revisions"}],"predecessor-version":[{"id":35542,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/35466\/revisions\/35542"}],"up":[{"embeddable":true,"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/pages\/34595"}],"wp:attachment":[{"href":"https:\/\/agmadata.com\/en\/wp-json\/wp\/v2\/media?parent=35466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}