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Think and act in a network!

“I know some­thing you don’t know” was yes­ter­day. Today, it means think­ing and act­ing in a net­worked way and still retain­ing sov­er­eign­ty over one’s own data.

Hel­mut Voß­mann
Man­ag­ing Direc­tor agma­da­ta GmbH and ini­tia­tor of the Farm&Food Hub

Dig­i­tal­iza­tion has long since found its way into our econ­o­my, even if not yet equal­ly in all sec­tors. Today, agri­cul­tur­al food pro­duc­tion also takes place with diverse IT sup­port and is hard­ly con­ceiv­able with­out it.

Now, how­ev­er, it is time for a true Dig­i­tal Trans­for­ma­tion. More and more com­pa­nies are real­iz­ing that they no longer stand alone, but are part of a larg­er process with many stake­hold­ers. Every sin­gle play­er must be aware that their own suc­cess depends cru­cial­ly on the entire chain work­ing suc­cess­ful­ly — in the case of agri­cul­tur­al food­stuffs, that is, from the field to the plate. Where­as in the past peo­ple were con­tent to say “I know some­thing you don’t know,” today it is impor­tant to think and act in a net­worked way so that everyone’s over­all result is right in the end.

The Farm&Food Hub stands for this change in con­vic­tion. It is intend­ed to accom­pa­ny and help shape the upcom­ing dig­i­tal trans­for­ma­tion in our indus­try and, with its soft­ware tools, can also make a direct con­tri­bu­tion to its suc­cess: Where sys­tem par­tic­i­pants work togeth­er on the basis of a dig­i­tal plat­form, they auto­mat­i­cal­ly obtain infor­ma­tion from the val­ue cre­ation process, which flows back to the process par­tic­i­pants and helps them to opti­mize the orga­ni­za­tion­al process­es and ulti­mate­ly the goods pro­duced.

The required tech­nol­o­gy is avail­able, and rel­e­vant research results are avail­able. Now the chal­lenge is to define the spe­cif­ic use cas­es and imple­ment them with stake­hold­ers in such a way that every­one retains sov­er­eign­ty over their data. From the pro­duc­er to the con­sumer, the aim is to demon­strate at every stage the poten­tial that sci­en­tif­ic knowl­edge holds and to trans­late this into real inno­va­tion.

To this end, the Farm&Food Hub brings togeth­er star­tups and estab­lished com­pa­nies, author­i­ties and inter­est groups, pol­i­tics and busi­ness at a dig­i­tal table, for the ben­e­fit of peo­ple and ani­mals. Togeth­er we pro­vide good food!

In the mid­dle of Low­er Sax­ony, Germany’s num­ber one agri­cul­tur­al state, lies the Old­en­burg Mün­ster­land, the Sil­i­con Val­ley of agri­cul­tur­al tech­nol­o­gy.

Future platform for practice

The Farm&Food Hub brings togeth­er peo­ple work­ing on a shared vision of the future: Using the lat­est dig­i­tal tech­nol­o­gy to pro­duce agri­cul­tur­al food more effi­cient­ly, sus­tain­ably and conflict-free. For this to suc­ceed, sci­en­tif­ic find­ings must be aligned with the needs of prac­ti­tion­ers and test­ed in oper­a­tional prac­tice. The Farm&Food Hub is an ide­al plat­form for this fruit­ful coop­er­a­tion on a vari­ety of lev­els.

  • Even at the time of the Farm&Food Hub’s found­ing, very dif­fer­ent areas of exper­tise were in demand. At the ini­tia­tive of agma­da­ta, renowned con­sor­tium part­ners have joined forces and bun­dled their strengths to achieve this goal — from research to strat­e­gy and imple­men­ta­tion to appli­ca­tion.
  • The Farm&Food Hub works close­ly with pro­duc­tion com­pa­nies and ser­vice providers in the region as well as many supra-region­al par­tic­i­pants in the food process­es. This is where the appli­ca­tion cas­es and use cas­es are found; this is where the improve­ments made through dig­i­tal process­es should have their pos­i­tive effect.
  • With the 360°efood soft­ware plat­form, the Farm&Food Hub is devel­op­ing the first dig­i­tal ecosys­tem in the Farm&Food indus­try, a dig­i­tal data space in which all direct and indi­rect process par­tic­i­pants are rep­re­sent­ed. On this secure plat­form, the part­ners in the Farm&Food Hub can imple­ment a wide vari­ety of use cas­es from ani­mal pro­duc­tion to food on the plate.

Digital ecosystem for the Farm&Food industry

With 360°efood, the Farm&Food Hub is cre­at­ing the first dig­i­tal ecosys­tem in the Farm&Food indus­try in which all process par­tic­i­pants can real­ly find each oth­er. The secure plat­form is based on Fraunhofer’s Inter­na­tion­al Data Spaces (IDS), a devel­op­ment for dig­i­tal sov­er­eign­ty in busi­ness ecosys­tems. As a mem­ber of the Inter­na­tion­al Data Spaces Asso­ci­a­tion, agma­da­ta is dri­ving the Farm&Food IDS archi­tec­ture. Thus, par­tic­i­pants in the Farm&Food Hub can use 360°efood to imple­ment a wide vari­ety of use cas­es rang­ing from ani­mal trans­port and wel­fare to sta­ble cli­mate con­trol and mar­ket­ing inno­va­tion.

Diverse plat­form offers are there­fore avail­able, the IDS Farm&Food shows solu­tions and con­cepts for a wide range of issues. Through the net­worked coop­er­a­tion of top­ic-relat­ed work­ing groups, we arrive at new and fur­ther thought-out solu­tions.

From our every­day life we know count­less appli­ca­tions for mod­ern tech­nolo­gies. We have become accus­tomed to peo­ple wear­ing a wrist­watch while jog­ging, which records the run­ning dis­tance, uploads it with all the val­ues such as heart rate and dis­tance cov­ered to an Inter­net por­tal, where you can view the data on the back­ground of pre­cise maps with ter­rain data.

In food pro­duc­tion, too, many things are pos­si­ble today that were unthink­able just a few years ago. Iso­tope analy­sis can be used to deter­mine on which square meter of the earth a par­tic­u­lar grain of wheat grew. We have sen­sor tech­nol­o­gy avail­able for res­pi­ra­to­ry rate detec­tion, which can be used to per­ma­nent­ly mon­i­tor and doc­u­ment the stress expe­ri­enced on each ani­mal. LTE and, more recent­ly, 5G allow almost nation­wide data trans­mis­sion through­out Europe at min­i­mal cost.

For the benefit of humans and animals

The task now is to define and imple­ment use cas­es that lever­age exist­ing tech­nolo­gies for the ben­e­fit of humans and ani­mals. This requires three things: a sound knowl­edge of the indus­try to iden­ti­fy exist­ing prob­lems, suf­fi­cient imag­i­na­tion to come up with new approach­es to solu­tions, and a mature tech­no­log­i­cal plat­form to imple­ment these approach­es to solu­tions togeth­er with all play­ers along the val­ue chain.

Then, for exam­ple, an elec­tron­ic ani­mal trav­el log (TRTB) will be pos­si­ble, which will enable a sig­nif­i­cant improve­ment in ani­mal wel­fare and pro­tec­tion dur­ing the trans­port of farm ani­mals. A new­ly devel­oped sen­sor case accom­pa­nies the ani­mal trans­port and records infor­ma­tion such as the res­pi­ra­to­ry rate of the trans­port­ed ani­mals, the tem­per­a­ture in the hold, but also the route dri­ven via GPS. All this infor­ma­tion is con­tin­u­ous­ly mon­i­tored and linked online. For doc­u­men­ta­tion pur­pos­es, all data is per­ma­nent­ly stored on the case — sim­i­lar to a flight recorder — but also per­ma­nent­ly trans­mit­ted to the TRTB plat­form.

This is where the deci­sive added val­ue comes from link­ing with exter­nal infor­ma­tion and involv­ing oth­er stake­hold­ers: with the help of weath­er and traf­fic fore­casts, route plan­ning can be opti­mized in such a way that the ani­mals’ trans­port stress is reduced. The arrival and depar­ture to ani­mal sup­ply sta­tions and the work done there are doc­u­ment­ed and checked online. Time­ly advance notice and selec­tion of sta­tions with suf­fi­cient capac­i­ty improves uti­liza­tion. In the event of devi­a­tions from pre­de­fined para­me­ters, a defined alarm chain is trig­gered accord­ing to the traf­fic light prin­ci­ple — for exam­ple, a tech­ni­cian can be noti­fied in the event of a defec­tive air con­di­tion­ing sys­tem, and the truck­ing com­pa­ny can be noti­fied if break times are not observed. All data remains acces­si­ble even after the event, for exam­ple for mon­i­tor­ing by the author­i­ties.

Attractive work and networking

Becom­ing part of the Farm&Food Hub is easy. The co-work­ing and hub space is tai­lor-made for the green start-up scene and estab­lished com­pa­nies to net­work along the agribusi­ness val­ue chain. New­ly estab­lished com­pa­nies can rent future jobs in the coun­try­side here at par­tic­u­lar­ly favor­able con­di­tions. They thus not only become users of the Farm&Food Hub, but can active­ly par­tic­i­pate in the ani­mal and food-relat­ed projects that are cre­at­ed there.

A work­shop area allows agile col­lab­o­ra­tion, for exam­ple in sem­i­nars, work­shops, hackathons and sim­i­lar for­mats. In addi­tion, a tech­ni­cal cen­ter is under devel­op­ment, which sees itself as a con­vert­er sta­tion between sci­ence and prac­tice. Dig­i­tal tech­nolo­gies can be demon­strat­ed here, but pub­lic events can also be held.

The Farm&Food Hub will quick­ly become a per­ma­nent attrac­tion for work­ing and exchang­ing infor­ma­tion in the Old­en­burg Mün­ster­land region. Like­wise, it becomes active itself and is intend­ed to have an impact far into the region, which forms a cen­ter of ani­mal and food pro­duc­tion with com­plex pro­duc­tion process­es and all the asso­ci­at­ed chal­lenges. Ulti­mate­ly, the goal is to trans­late sci­en­tif­ic knowl­edge into work­able solu­tions that are val­ued by farm­ers, grow­ers, mar­ket com­pan­ions and con­sumers, and that ben­e­fit all stake­hold­ers.