References

REFERENCE

Heideküche Ehlers

Hot snack and fresh salads for the whole heath

Heideküche Ehlers takes off with iFood from agmadata

Hei­de­kü­che Ehlers pro­du­ces a varie­ty of deli­ca­tes­sen salads, fresh cheese varia­ti­ons, its own sau­sa­ges and rea­dy-made meals for the hot coun­ter of the affi­lia­ted super­mar­kets. Estab­lished at the begin­ning of 2023 as a spin-off of the mar­ket but­chery of the fami­ly-owned Ede­ka mar­ket in Bis­pin­gen, the pro­duc­tion com­pa­ny now sup­pli­es ele­ven super­mar­kets throug­hout the Lüne­burg Heath regi­on — and the trend is rising rapidly. Smooth pro­ces­sing is ensu­red by agma­da­ta’s iFood ERP sys­tem, which spe­cia­li­zes in food and is clo­se­ly net­work­ed with the equip­ment and sys­tems in the com­pany’s own ope­ra­ti­ons and tho­se of its busi­ness part­ners.

“We did­n’t want an enter­pri­se resour­ce plan­ning sys­tem that is usual­ly only used in lar­ge cor­po­ra­ti­ons,” says Mana­ging Direc­tor Roy Ehlers. “For us as a medi­um-sized com­pa­ny, it makes a dif­fe­rence whe­ther a deve­lo­p­ment cos­ts 30,000 or 300,000 euros. And we can’t impo­se all the stan­dards on our busi­ness part­ners — tha­t’s why we focu­sed our atten­ti­on on smooth col­la­bo­ra­ti­on and net­wor­king with exis­ting sys­tems right from the start.” It was clear that the spin-off would only suc­ceed with a powerful new soft­ware solu­ti­on. And it was pre­cis­e­ly this that Ehlers set out to find in the spring of 2022.

In addi­ti­on to the basic func­tions such as goods receipt and goods issue as well as inven­to­ry manage­ment, which not every sys­tem in ques­ti­on could cle­an­ly sol­ve for pre­pared dis­hes, the pro­duct labe­l­ing was also to be con­trol­led via the new sys­tem. When weig­hing out the dres­sed salads, for exam­p­le, which are fresh­ly pre­pared and weig­hed out in the mor­ning, it should be pos­si­ble to assign them direct­ly to the mar­ket to which they will later be deli­ver­ed. This would be the only way to ensu­re cor­rect invoi­cing wit­hout dou­ble ent­ry.

It does not work without networking

“As a basis for this, relia­ble inter­faces to the weig­hing sta­ti­ons and labe­l­ing equip­ment were essen­ti­al,” recalls Ehlers. “Tha­t’s why we reli­ed on the recom­men­da­ti­ons of our sca­le sup­pli­er and only short­lis­ted sys­tems from cer­ti­fied Bizer­ba soft­ware part­ners.” The broa­dest pos­si­ble sup­port was also requi­red for label prin­ters, in order to remain fle­xi­ble for the future bey­ond the exis­ting Zebra devices.

More com­plex than the hard­ware inter­faces was the cla­ri­fi­ca­ti­on of the net­wor­king pos­si­bi­li­ties with the other soft­ware used. For exam­p­le, the invoices crea­ted should be trans­fer­red direct­ly to finan­cial accoun­ting for pos­ting and should also be available to the tax advi­sor as a digi­tal copy at any time.

“And final­ly, seam­less col­la­bo­ra­ti­on with ReSy4 was par­ti­cu­lar­ly important to us,” Ehlers recalls. This soft­ware from guen­ter bor­chers rezep­tu­ren­ma­nage­ment is con­side­red the lea­der in legal­ly com­pli­ant decla­ra­ti­on, nut­ri­tio­nal value cal­cu­la­ti­on and all­er­gen labe­l­ing of pre­pared foods and was thus alre­a­dy set. “Only the use of this expert soft­ware could gua­ran­tee that we would always remain on the safe side in terms of food legis­la­ti­on.”

One for all

The exam­p­le of ReSy4 in par­ti­cu­lar made it clear how com­pre­hen­si­ve­ly iFood from agma­da­ta had sol­ved the net­wor­king issues. This means that auto­ma­tic decla­ra­ti­on can be trig­ge­red at any time via an inter­face for all recipes stored in iFood. The pro­duct name is then retur­ned, adjus­ted if neces­sa­ry, the list of ingre­di­ents accor­ding to the Food Infor­ma­ti­on Regu­la­ti­on (LMIV), i.e. with aller­gens high­ligh­ted, with quan­ti­ta­ti­ve infor­ma­ti­on on the value-deter­mi­ning ingre­di­ents (QUID infor­ma­ti­on) and, whe­re neces­sa­ry, foot­no­tes with the pre­scri­bed addi­tio­nal infor­ma­ti­on for cer­tain ingre­di­ents, as well as the com­ple­te nut­ri­tio­nal labe­l­ing. In addi­ti­on, a DATEV inter­face was available for trou­ble-free con­nec­tion to the tax office, and all exis­ting devices were also sup­port­ed.

“Other sup­pli­ers tried to make us afraid of inter­faces and thus wan­ted to force us to buy ever­y­thing from a sin­gle source,” sum­ma­ri­zes Ehlers. “agma­da­ta, on the other hand, has given us free­dom of choice and hel­ped us inte­gra­te exis­ting com­pon­ents and add other solu­ti­ons to the ERP sys­tem, which we choo­se enti­re­ly accor­ding to our needs.” The wide ran­ge of exch­an­ge for­mats sup­port­ed means that all opti­ons remain open for the future — whe­ther it be the use of a docu­ment manage­ment sys­tem, a CRM sys­tem or the elec­tro­nic exch­an­ge of invoices with cus­to­mers and sup­pli­ers, for exam­p­le.

Accor­din­gly, the decis­i­on was made in favor of iFood in the sum­mer of 2022. The sys­tem house, which had been sup­port­ing Hei­de­kü­che Ehlers sin­ce Ede­ka’s time, pro­vi­ded a ser­ver in the cloud on which agma­da­ta could install the soft­ware. Thus, the 20 employees in pro­duc­tion alre­a­dy star­ted working on their own sys­tem during the trai­ning ses­si­ons.

Quickly learned and set up

Sin­ce the­re was still suf­fi­ci­ent time befo­re the plan­ned sys­tem launch in the spring, the trai­ning ses­si­ons for the indi­vi­du­al modu­les were sche­du­led in a rela­xed man­ner in eight units spread over seve­ral weeks. A sys­tem con­sul­tant from agma­da­ta joi­n­ed the indi­vi­du­al mee­tings via video con­fe­rence. “In this way, the employees got to know the new sys­tem remo­te­ly and were able to gra­du­al­ly fami­lia­ri­ze them­sel­ves with all the func­tions,” reports Ehlers.

At the same time, they used this time for pre­pa­ra­ti­ons, for exam­p­le, crea­ting cus­to­mers and sup­pli­ers and dra­wing up pri­ce lists. “While agma­da­ta’s account mana­gers were always available to assist us, we hard­ly nee­ded to take advan­ta­ge of this offer thanks to the hands-on trai­ning.”

So ever­y­thing was rea­dy for the “go live” at the pro­duc­ti­ve start of the Hei­de­kü­che Ehlers. At the begin­ning of 2023, pro­duc­tion moved to a spa­cious new buil­ding in the imme­dia­te vici­ni­ty of the pre­vious loca­ti­on in the Ede­ka store in Bis­pin­gen. “This meant that we were offi­ci­al­ly inde­pen­dent and, in addi­ti­on to food pro­duc­tion, we also had to take care of many admi­nis­tra­ti­ve and orga­niza­tio­nal tasks that had not pre­vious­ly been incur­red in this way due to inte­gra­ti­on into the Ede­ka store.”

The software makes it possible

So from March onwards, the new soft­ware was used to book goods receipts, weigh pro­ducts, crea­te deli­very bills and wri­te invoices. From the very begin­ning, the trans­fer of accoun­ting data and com­ple­te invoice docu­ments to accoun­ting as well as tax office was used. After a start-up pha­se, the com­mu­ni­ca­ti­on with ReSy4 for the food decla­ra­ti­on also came into use as plan­ned and the labe­l­ing labels are prin­ted direct­ly from the mer­chan­di­se manage­ment sys­tem.

In the coming months, even more func­tions of the pro­ven soft­ware will be gra­du­al­ly intro­du­ced. But Ehlers’ con­clu­si­on is alre­a­dy clear: “Thanks to the high level of auto­ma­ti­on of the pro­ces­ses, iFood made the spin-off pos­si­ble for us in the first place. Ins­tead of having to deal with the admi­nis­tra­ti­ve and logi­sti­cal chal­lenges, I can now con­cen­tra­te enti­re­ly on expan­ding the ran­ge of goods and win­ning more cus­to­mers for the new­ly foun­ded Hei­de­kü­che Ehlers.”

agag­ma­da­ta gave us the free­dom of choice and sup­port­ed us in inte­gra­ting alre­a­dy exis­ting com­pon­ents and sup­ple­men­ting the ERP sys­tem with addi­tio­nal solu­ti­ons, which we sel­ec­ted enti­re­ly accor­ding to our needs.

Roy Ehlers

Mana­ging Direc­tor, Hei­de­kü­che Ehlers

Thanks to the high degree of auto­ma­ti­on of the pro­ces­ses, iFood made the spin-off pos­si­ble for us in the first place. Ins­tead of having to deal with the admi­nis­tra­ti­ve and logi­sti­cal chal­lenges, I can now con­cen­tra­te enti­re­ly on expan­ding the ran­ge of goods and attrac­ting more cus­to­mers to the new­ly foun­ded Hei­de­kü­che Ehlers.

Roy Ehlers

Mana­ging Direc­tor, Hei­de­kü­che Ehlers