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Introduction

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Cont­ac­ting us

u003ch1u003eUnearthed treasures:u003cspan style=u0022font-weight: 400;u0022u003e Dis­co­ve­ring the poten­ti­al of your datau003c/spanu003eu003c/h1u003enu003cpu003eAdded value through data­spaces in the food pro­duc­tion processu003c/pu003e

u003ch3u003eSharing is the new havingu003c/h3u003enu003cpu003eThe pro­duc­tion and mar­ke­ting of food, espe­ci­al­ly of ani­mal ori­gin, form a com­plex value chain. From feed pro­duc­tion to slaugh­ter to the store coun­ter – all play­ers are inter­de­pen­dent. Nevert­hel­ess, until recent­ly, accu­mu­la­ted know­ledge and expe­ri­ence in one’s own sec­tor were con­side­red a tre­asu­re that had to be strict­ly guard­ed and often pas­sed on through gene­ra­ti­ons – true to the mot­to: u0022I know some­thing you don’t know.u0022 u003c/pu003eu003cpu003eBut times are chan­ging: Digi­ta­liza­ti­on has long sin­ce taken hold of food pro­duc­tion. Sen­sors moni­tor the health of ani­mals, dro­nes inspect the fields, and huge amounts of data can be ana­ly­zed with com­mon soft­ware. The pos­si­bi­li­ties to coll­ect and eva­lua­te infor­ma­ti­on are almost unli­mi­t­ed. u003c/pu003eu003cpu003eSharing data is the­r­e­fo­re no lon­ger just an opti­on, but a neces­si­ty. It is important to note that this is not about buil­ding any new data­ba­ses. On the con­tra­ry: The key to suc­cess lies in sha­ring your exis­ting data with others and re-orchest­ra­ting it tog­e­ther. This is the only way we can mas­ter the chal­lenges of the Farmu0026amp;Food indus­try and ensu­re sus­tainable and effi­ci­ent ani­mal pro­duc­tion with com­bi­ned forces. u003c/pu003eu003cpu003eToday’s mot­to is the­r­e­fo­re: u0022Sharing is the new having.u0022u003c/pu003e

u003ch4u003e360°eFood forms an inde­pen­dent data space for the indus­try-spe­ci­fic inter­ac­tion of all participantsu003c/h4u003e

u003ch3u003eDataspaces: Digi­tal mar­ket­places for datau003c/h3u003enIn order to be able to use data tog­e­ther, the­re needs to be a wil­ling­ness to share data, but also digi­tal mar­ket­places whe­re live­stock far­mers and far­mers, agri­cul­tu­ral com­pa­nies, orga­niza­ti­ons and aut­ho­ri­ties can secu­re­ly exch­an­ge and use their data tog­e­ther. Such a mar­ket­place is cal­led a data­space or data space. It makes it pos­si­ble to bund­le the enorm­ous amounts of data gene­ra­ted in ani­mal and food pro­duc­tion – from wea­ther infor­ma­ti­on to ani­mal wel­fa­re to batch manage­ment – to ana­ly­ze it and use it for inno­va­ti­ve appli­ca­ti­ons. nnTech­ni­cal­ly spea­king, a data­space is a decen­tra­li­zed, fede­ra­ted coll­ec­tion of data that enables dif­fe­rent actors to exch­an­ge and use data secu­re­ly and trust­wort­hi­ly wit­hout requi­ring cen­tral data sto­rage. It is defi­ned by a gover­nan­ce frame­work that ensu­res that data sove­reig­n­ty is main­tai­ned and that the data remains with its respec­ti­ve owner. nnPar­ti­ci­pa­ting in a data­space offers com­pa­nies and other actors a varie­ty of oppor­tu­ni­ties to streng­then their com­pe­ti­ti­ve­ness and redu­ce bureau­cra­cy. Through access to a lar­ge data pool, the pos­si­bi­li­ty to opti­mi­ze pro­ces­ses and the deve­lo­p­ment of new busi­ness models, com­pa­nies can signi­fi­cant­ly impro­ve their posi­ti­on in the mar­ket. nnIn a word: A data­space lifts the data tre­asu­res from the ubi­qui­tous data ceme­ter­ies and brings them into a thri­ving mar­ket­place for data, from which ever­yo­ne bene­fits – direct­ly eco­no­mic­al­ly, through new insights and through impro­ved sus­taina­bi­li­ty.

u003ch4u003eSo far, most data tre­asu­res in the com­pa­nies lie unu­sed in so-cal­led data cemeteriesu003c/h4u003e

u003ch3u003eA Data Sha­ring Com­mu­ni­ty for Farm u0026amp; Foodu003c/h3u003enu003cpu003eBasically, a data­space forms the tech­ni­cal basis and a secu­re and trust­wor­t­hy frame­work for the exch­an­ge of data. The Farmu0026amp;Food-Hub of agma­da­ta deve­lo­ps such a data space espe­ci­al­ly for the indus­try with the decisi­ve objec­ti­ves: u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eData ecosystemu003c/strongu003e – The data space beco­mes a data eco­sys­tem when the various actors such as far­mers, vete­ri­na­ri­ans, feed manu­fac­tu­r­ers and food pro­ces­sors bring their data tog­e­ther and use it together.u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eInteroperabilityu003c/strongu003e – The stan­dar­diza­ti­on of data stan­dards ensu­res inter­ope­ra­bi­li­ty bet­ween dif­fe­rent sys­tems, which sti­mu­la­tes the exch­an­ge of data.u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eData protectionu003c/strongu003e – The data space offers a high level of data pro­tec­tion, as the data is encrypt­ed and only acces­si­ble to aut­ho­ri­zed persons.u003c/pu003enu003cpu003eThis allows mem­bers in the 360°efood data space, for exam­p­le, to offer data, acqui­re data, offer onboar­ding and busi­ness deve­lo­p­ment sup­port, and acqui­re onboar­ding and busi­ness deve­lo­p­ment sup­port. It is easy for them to offer novel busi­ness models and gene­ra­te added value from their data and data-rela­ted com­pe­ten­ci­es. u003c/pu003e

u003ch4u003eClassification of data sources accor­ding to ODI, source: theodi.org/data-spektrumu003c/h4u003e

u003ch3u003ePlatform for secu­re and fair data exchangeu003c/h3u003enu003cpu003eThe 360°efood data space is based on a Farmu0026amp;Food plat­form that gua­ran­tees the secu­re and fair exch­an­ge of data bet­ween par­ti­ci­pan­ts. This is ensu­red by some basic prin­ci­ples: u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eData sovereigntyu003c/strongu003e – Par­ti­ci­pan­ts retain con­trol over their own data and deci­de for them­sel­ves who has access to it and how it is used. This pro­mo­tes trust bet­ween par­ti­ci­pan­ts and ensu­res that data is always used in accordance with the inte­rests of the data owners. u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eDecentralizationu003c/strongu003e – Data is not stored cen­tral­ly, but only exch­an­ged direct­ly bet­ween par­ti­ci­pan­ts when nee­ded. The plat­form only knows which data is available whe­re. This redu­ces risks asso­cia­ted with data leaks and increa­ses secu­ri­ty. u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eFreedom of contractu003c/strongu003e – The par­ti­ci­pan­ts nego­tia­te con­tracts and con­di­ti­ons in part­ner­ship direct­ly and indi­vi­du­al­ly with each other.u003c/pu003enu003cp style=u0022padding-left: 40px;u0022u003eu003cstrongu003eCompliance with regulationsu003c/strongu003e – The plat­form helps par­ti­ci­pan­ts to meet regu­la­to­ry requi­re­ments such as the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) and other rele­vant laws by imple­men­ting clear gover­nan­ce struc­tures and policies.u003c/pu003e

u003ch4u003eThe ser­vice struc­tu­re of the 360°efood data spaceu003c/h4u003e

u003ch3u003eThe most important actors and their rolesu003c/h3u003enu003cpu003eLike every data space, the 360°efood data space thri­ves on par­ti­ci­pa­ti­on. A wide varie­ty of actors are invi­ted to par­ti­ci­pa­te in various roles: u003c/pu003enu003colu003enu003cliu003eu003cstrongu003eBreeding orga­niza­ti­ons and live­stock far­mers / farmersu003c/strongu003eu003cbru003eLivestock far­mers and far­mers are the pri­ma­ry pro­du­cers of data, for exam­p­le on soil con­di­ti­ons, wea­ther con­di­ti­ons, crop yields and ani­mal health, and thus important u003cstrongu003edata suppliersu003c/strongu003e. As u003cstrongu003eusersu003c/strongu003e, they bene­fit direct­ly from the insights that can be gai­ned from the data, such as opti­mi­zed fer­ti­liza­ti­on plans or ear­ly detec­tion of dise­a­ses. And as u003c­stron­gu003e­co-crea­tor­su003c/s­tron­gu003e, they can ensu­re that their needs and requi­re­ments are taken into account. u003c/liu003enu003cliu003eu003cstrongu003eAgricultural com­pa­nies / mar­ket participantsu003c/strongu003eu003cbru003eAgricultural com­pa­nies such as seed pro­du­cers or machi­ne manu­fac­tu­r­ers have exten­si­ve data on their pro­ducts and ser­vices as u003cstrongu003edata suppliersu003c/strongu003e. As u003cstrongu003eservice providersu003c/strongu003e, they can offer far­mers con­sul­ting ser­vices and digi­tal solu­ti­ons based on the data from the data space. And final­ly, they come into play as u003cstrongu003einvestorsu003c/strongu003e when they invest in the deve­lo­p­ment of data­spaces to open up new busi­ness models. u003c/liu003enu003cliu003eu003cstrongu003eResearch institutionsu003c/strongu003eu003cbru003eIn the sen­se of u003cstrongu003eknowledge generationu003c/strongu003e, rese­arch insti­tu­ti­ons deve­lop new methods and tech­no­lo­gies for data ana­ly­sis and inter­pre­ta­ti­on. They con­tri­bu­te to the deve­lo­p­ment of u003cstrongu003estandardsu003c/strongu003e and pro­to­cols for data exch­an­ge and offer u003cstrongu003econsultingu003c/strongu003e for far­mers and com­pa­nies in the use of data­spaces. u003c/liu003enu003cliu003eu003cstrongu003eIT companiesu003c/strongu003eu003cbru003eAs u003cstrongu003etechnology providersu003c/strongu003e, IT com­pa­nies deve­lop the soft­ware and hard­ware requi­red for the ope­ra­ti­on of data­spaces. As u003cstrongu003eservice providersu003c/strongu003e, they offer cloud solu­ti­ons, data ana­ly­sis tools and other ser­vices. u003c/liu003enu003cliu003eu003cstrongu003ePolitics and administrationu003c/strongu003eu003cbru003ePolitics and admi­nis­tra­ti­on crea­te the legal and regu­la­to­ry u003cstrongu003eframeworku003c/strongu003e for data exch­an­ge and data secu­ri­ty, for exam­p­le the EU Data Act. In the sen­se of u003cstrongu003epromotionu003c/strongu003e, they sup­port the deve­lo­p­ment of data­spaces through finan­cial resour­ces and poli­ti­cal mea­su­res. u003c/liu003enu003cliu003eu003cstrongu003eConsumersu003c/strongu003eu003cbru003eConsumers are the ulti­ma­te u003cstrongu003eusersu003c/strongu003e and bene­fit from the hig­her qua­li­ty and safe­ty of food. Howe­ver, through their purcha­sing decis­i­ons, they also have a major u003cstrongu003einfluenceu003c/strongu003e on what hap­pens in the mar­ket. u003c/liu003enu003c/olu003e

u003ch3u003eAnd how do you fit into the picture?u003c/h3u003enu003cpu003eImagine: You are part of a net­work of thought lea­ders who are joint­ly sha­ping the future of the Farmu0026amp;Food indus­try. You deve­lop inno­va­ti­ve busi­ness models and use your data in such a way that it brings you real added value. u003c/pu003enu003cpu003eSounds exci­ting? Then you’­ve come to the right place! Regis­ter now and dis­co­ver the oppor­tu­ni­ties that the 360°efood data space offers you. u003c/pu003enu003cpu003eIn an initi­al mee­ting, online or in per­son, we will joint­ly explo­re how you can turn your data into cash.u003c/pu003enu003ch4u003eYour advantages:u003c/h4u003enu003culu003enu003cliu003eAccess to exclu­si­ve net­works and knowledgeu003c/liu003enu003cliu003eShaping stan­dards and applicationsu003c/liu003enu003cliu003eDirect exch­an­ge with indus­try expertsu003c/liu003enu003cliu003eDevelopment of new busi­ness modelsu003c/liu003enu003cliu003eFind new busi­ness partnersu003c/liu003enu003cliu003eDevelop inno­va­ti­ve productsu003c/liu003enu003cliu003eBenefit from the exper­ti­se of othersu003c/liu003enu003c/ulu003enu003cpu003eOur mar­ket com­pa­n­ions are good at mana­ging alre­a­dy exis­ting busi­ness pro­ces­ses. Howe­ver, we think dif­fer­ent­ly and deve­lop new busi­ness models tog­e­ther with you. u003c/pu003enu003cpu003eu003cstrongu003eBecome part of our com­mu­ni­ty now and actively shape the future of the data economy!u003c/strongu003eu003c/pu003e

u003ch4u003eThose who tru­ly under­stand the modern data eco­no­my can turn data ceme­ter­ies into goldu003c/h4u003e